Black Enterprise: Making It – Flash Mob America

Black Enterprise magazine interviews Conroe Brooks and Staci Lawrence on how their Michael Jackson tribute flash mob helped launch what is now a full fledged production company.
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Salon: Corporations Co-opted the Flash Mob

Flash Mobs are no longer being used just for fun. Many corporations are now utilizing them as as marketing tool in order to gain more publicity. Co-founder Staci Lawrence admitted, “We never intended to set up a business, but we weren’t going to deny the demand for it.”
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Executive Travel Magazine: Flash Mobs Enliven Company Gatherings

Executive Travel Magazine explains how you can hire a Flash Mob to liven up your next company event.
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BDN Maine: Flash Mob America Comes to Southern Maine

Staci Lawrence, co-founder of Flash Mob America, is ready “to bring joy” to Maine. The Los Angeles company that specializes in seemingly spontaneous occurrences where groups of strangers gather in public for a purpose, comes the Pine Tree State for the first time.
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USA Today: Ronnie Dunn Debuts New Single on Nashville Rooftop

Dunn opened his set with Country This, streamers shooting into the streets below. As he sang Kiss You There, a flash mob of more than 200 began line-dancing in the middle of Fifth Avenue South, between Rippy’s and Bridestone Arena, where people were leaving the awards show.
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Well Kept Wallet: Staci Lawrence From Flash Mob America Shares Her Story

Staci Lawrence is the co-founder of Flash Mob America along with Conroe Brooks. In 2009, Staci and Conroe were so moved by Michael Jackson’s emotional memorial that they produced the first American tribute to the late King of Pop by recreating Sweden’s “Beat It” flash mob.
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Yahoo! Sports: Watch Anaheim Ducks Game Get Flash Mobbed

This dance freak out occurred during a break in the third period of the Ducks’ game against the Dallas Stars at Honda Center, and the reaction from the fans was overwhelming. The stunt was a production from Flash Mob America.
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TODAY SHOW: Bush 41’s Letters

The TODAY Show’s piece “Bush: 41’s Letters” includes a flash mob the 41st president received from Texas A&M University, organized by Flash Mob America.
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Shape: 8 Fun, Fit Ways to Celebrate Your Birthday

Organize a flash mob: What girl doesn’t want to dance her heart out on her birthday? “With a mass-choreographed dance flash mob, you get to experience the adrenaline rush that comes with surprising, performing, taking a risk, and accomplishing something on your bucket list, all while being a part of your local community,” says Staci Lawrence, who co-founded Flash Mob America, which helps people plan these spontaneous public events.
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Travel Channel: Romance and Honeymoons

If you’re a follower of social media, you may have seen a few of these pass through your newsfeed recently: the flash-mob wedding proposal.
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