FOR IMMEDIATE RELEASE
Marlan Willardson, MWPR
Flash Mob America and National Geographic Kids Magazine Set Out to Break Guinness World Records® Title for Jumping Jacks
First Lady to Kick Off Children’s Health Campaign from White House
Los Angeles, CA (September 15, 2011) – National production company Flash Mob America will help National Geographic Kids magazine set the Guinness World Records® title for the most people doing jumping jacks in a 24-hour period. To break the record, more than 20,000 people worldwide need to complete one minute of jumping jacks in events occurring between 3 p.m. ET October 11, 2011 and 3 p.m. ET October 12, 2011.
“Let’s Jump!” supports First Lady Michelle Obama’s Let’s Move! campaign, which encourages kids and families to get healthy and active. Mrs. Obama is scheduled to lend a hand by kicking off the 24-hour period with one minute of jumping jacks at the White House.
National Geographic Kids magazine is encouraging children to team up with family members, classmates, organizations and communities and join them in breaking the magazine’s fifth Guinness World Record. Those interested can also take a pledge to participate in the event at www.teamupandpledge.com as part of Team Up for a Healthy America, Jamba Juice’s national grassroots campaign to help raise awareness of the nation’s obesity epidemic.
Other supporters include National Geographic Education; the President’s Council on Fitness, Sports & Nutrition; Macerich Malls; National Recreation and Park Association; SparkPeople.com; Let’s Move in School, an American Alliance for Health, Physical Education, Recreation and Dance (AAHPERD) initiative; Girl Scouts of the USA; We Can! (Ways to Enhance Children’s Activity & Nutrition)®; and Let’s Move Cities and Towns.
To register for the event, please visit:
For official rules, locations and additional information, please visit: www.Kids.NationalGeographic.com/Lets-Jump.
About Flash Mob America
Conroe Brooks and Staci Lawrence founded Flash Mob America with the sole purpose of creating joy through surprise. Some of Flash Mob America’s clients include “Modern Family,” “Rachael Ray,” “The Bachelorette,” Dell, Oscar Mayer, Suave, Oreo, American Red Cross, GLAAD and Heal the Bay. For more information on Flash Mob America, please visit: http://www.flashmobamerica.com.
About National Geographic Kids Magazine and Website
National Geographic Kids, an award-winning, photo-driven magazine for 6- to 14-year-olds, empowers its readers by making it fun to learn about the world. Published 10 times a year, National Geographic Kids has a circulation of 1.2 million and is available by subscription in print and on tablets. Its award-winning website (kids.nationalgeographic.com) aims to inspire children to care about the planet and its inhabitants and covers a multitude of topics, including animals, entertainment, science, technology, current events and cultures from around the world.