Executive Travel Magazine: Flash Mobs Enliven Company Gatherings

Want to spice up your next corporate event? You—yes, you—can hire a flash mob, defined as “a group of people who assemble suddenly in a public place, perform an unusual and seemingly pointless act for a brief time, then quickly disperse, often for the purposes of entertainment, satire and artistic expression.” Companies that organize them include DanceMobNation.com, FlashMobAmerica.com and BayAreaFlashMob.com. To get the most bang for the buck, use them to interrupt a keynote speaker or a CEO’s speech. Or disguise the mob as servers or attendees who suddenly break into dance. Costs can run from $2,000 to $10,000. Now, that’s entertainment.

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